Health & Wellbeing Coaches (HBWCs)

Health and Wellbeing Coaches (HWBCs) will predominately use health coaching skills to support people with lower levels of patient activation to develop the knowledge, skills, and confidence to become active participants in their care so that they can reach their self-identified health and wellbeing goals. They may also provide access to self-management education, peer support and social prescribing. 

HWBCs will use a non-judgemental approach that supports the person to self-identify existing issues and encourages proactive prevention of new and existing illnesses. This approach is based on using strong communication and negotiation skills, supports personal choice and positive risk-taking, addresses potential consequences, and ensures people understand the accountability of their own decisions based on what matters to the person. 

Key Information

Scope of Practice

Work alongside people to coach and motivate them through multiple sessions, supporting them to self-identify their needs, set goals, and help them to implement their personalised health and care plan.  

Uses coaching skills to support people to make conscious and informed health choices, change behaviours and encourage proactive management and prevention of illness.  

Works closely with MDT colleagues, including link workers, to provide access to self-management education, peer support and social prescribing.

Training Requirements

Undertaking or qualified from appropriate four-day health coaching training as accredited by the Personalised Care Institute.


Health and Wellbeing Coaches are reimbursable under the ARRS scheme.

Supervision Requirements

A named first point of contact in the PCN (including a GP). Should have access to monthly supervision from an appropriate member of the MDT including an advanced practitioner and health coaching mentor. Group coaching supervision is also encouraged.

Further guidance on supervision, education and training can be found in the workforce development framework for health and wellbeing coaches.

Devon Training Hub have recently produced a summary guide covering the supervision of all roles including GPs, Nurses, Non-Medical Prescribers, Advanced Practitioners and new roles funded through the ARRS scheme.

The guide contains the latest information on supervision requirements for each role, which team members of the team can supervise them,  & details of training requirements & CPD opportunities for supervisors.

Learning & Development

Links & Resources

Wellbeing & Coaching for Personalised Care Roles

Personalised Care Roles working in Primary Care can access the national NHSE/I coaching offer for all primary care staff ‘Looking after you too’.

There are a range of resources to help support your own health & wellbeing on the NHS People website.

Confidential support is also available by phone on 0800 06 96 222 (7am-11pm) for any general support, or 0300 303 4434 (8am-8pm) for bereavement-specific support. 

For support by text message, text ‘FRONTLINE’ to 85258 (available 24 hours a day, seven days a week). 

Devon Training Hub Offers

Devon Training Hub’s Personalised Care Programme offers a range of education & training modules to support Care Coordinators and other Personalised Care workers to develop skills and knowledge relevant to Primary Care. Topics include: 

  • GP How does it work? 
  • Mental Health First Aid,  
  • Risk Management 
  • Motivational Interviewing 
  • Trauma-Informed Care, 
  • Enhancing Supervision, 
  • Improving Physical Activity in LTCs, 
  • Asset Based Community Development 

For information on Communities of Practice  / Peer Learning Groups in Devon & the South West please contact Devon Training Hub directly or see our DTH Guide to ARRS Community of Practice.

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